Client: The Century Foundation
Year: 2018
Role: Art Direction, DesignerThe Century Foundation (TCF) is a progressive think tank dedicated to pursuing opportunity, equality, and security for America through rigorous research that culminates in transformative policy. While TCF will turn one hundred years old in 2019, it has never publicly articulated its identity in terms of its expertise, its role within Progressive politics, or its value to Americans.
TCF’s centennial will be a natural jumping off point for this defining conversation internally and in the American political discourse. How can TCF capitalize on this moment to articulate why Progressives need this particular think tank in order to meet their policy objectives and push forward as a movement?
Purpose was tasked with creating a campaign, strategy and brand for TCF's 100th Anniversary. Working closely with our creative team, Marcy Gooberman, Genesis Henriquez, Maddie Dai and Emma McDonald we created a logo, brand guidelines, social media templates, and animated video.
100 years ago today, philanthropist Edward Filene founded TCF.
— The Century Foundation (@TCFdotorg) March 20, 2019
From the New Deal to the ACA, we've been crafting and defending progressive policies—and we'll keep doing so in the century ahead. #TCF100 pic.twitter.com/TK1GqYWZRz