Help adds up—$30 Billion

GoFundMe 2024

In 2024, GoFundMe reached an incredible milestone, showing that help truly does add up – $30 billion of help delivered between GoFundMe and Classy. This is a testament to the tremendous impact that comes from people asking and offering help. The $30 billion represents more than 150 million people from all over the world coming together to help each other.

We were tasked with designing and creating a go-to-market campaign to celebrate this moment. Our final creative was inspired by the idea of a running receipt to show all of the impact that GoFundMe and Classy have had over the last 10 years — highlighting important moments and themes of help we’ve seen on the platform.

We created a geo-specific version of our creative for a handful of U.S. markets, to further show specifically how those communities contributed to the larger picture of help, and how their help adds up to the larger total.

Role

Lead Creative