Stand for Something

GoFundMe 2022

Stand for Something was a co-branded initiative, in partnership with ATTN and Vista, to inspire children & teens to become young entrepreneurs and creatively use GoFundMe by hosting a lemonade stand to raise money for the causes they care about.

This work won a Shorty Award, raised a ton of money for important causes and turned kids into change-makers in their communities.

We created a centralized landing page with tools and fun resources that helped instruct parents on how to host in-person Stands that generated donations for the causes/charities their kids care about most. Participants were also mailed physical, customized flyers and banners that helped them promote their Stand in their community, each with personalized QR codes that will seamlessly allow them to drive in-person traffic to their GoFundMe.

Awards

Shorty Awards—Winner in FUNDRAISING