Our Count

Color of Change, 2019

Color Of Change was looking to refresh their 2020 Census campaign brand. We worked through a few directions, from a light refresh, staying close to the Our Count brand and then one completely re-hauling the look and feel. They ultimately decided a complete rebrand was the best route and we introduced a new typeface into the system, along with a new microsite design and system for additional Our Count campaigns: Voter Justice & Fair Maps + Representation.