Project: World AIDS Day 2014
Made for: (RED)
Role: Designer
World AIDS Day is (RED)'s biggest day of the year.
In 2014, we launched Apps for (RED), a campaign that turned 25 apps (RED). Donations were made to the Global Fund through in-app purchases of (RED) content or through users downloading the apps themselves. One of the apps we partnered with, Over, which allows users to overlay graphics and text over their images offered us the opportunity to create a (RED) branded pack, which I had the honor to design. Additionally, I was able to design the branding for this year's BUY (RED) SAVE LIVES campaign which is our cohesive (RED) messaging during World AIDS Day and a collection of assets we give to our partners to message and drive sales for World AIDS Day.
