(SHOPATHON)RED — WORLD AIDS DAY
(RED) 2015
For World AIDS Day in 2015 we launched a campaign called (SHOPATHON)RED. We partnered with GILT to sell limited edition, new and classic (RED) products, with Omaze, we had 20 celebrities sign on to offer once-in-a-lifetime experiences, and we took over Jimmy Kimmel Live! on December 1st (World AIDS Day).
I created the logo for and branding for the campaign, including marketing and promotional assets to unify a very diverse and wide-reaching campaign.
Role
Designer
Creative concepting
Early concept work
