Purpose was asked by GreeNYC and The Mayor's Office of Sustainability to refresh their GreeNYC brand as well as create the brand for their campaign, Bring It. The goal of this campaign is to educate New Yorkers on single-use plastics and encourage them to reduce their use of SUPs and switch to reusable alternatives. In addition to the campaign logo and identity, I designed the campaign microsite, social graphics and OOH marketing collateral including bus ads and digital, animated ads for LinkNYC screens.

See more on the campaign here.