Family Album | Spring 2014 | Parents Project
Since I was raised by a single mother and she is the only parent I know, I wanted to collect and catalog her life before adopting me. The text in the magazine was generated from two long, in-depth interviews we had, which I transcribed. The images are both from her albums as well as several boxes of family photos I dug through at my grandmother's house. I have no information on my biological mother, which heightens my obsession of learning and saving any detailed information and stories I can learn about my mom.
I had the incredible opportunity to help a friend create the brand identity for the Refugees Team at this year's past Olympics in Rio. I helped in creating the original letters that became the "Refugees" text in the logo which was used in several assets both in print and digital that Purpose created.
Learn more about the project from Purpose here.
Typography II Spring 2013 Da Vinci Book Project
The Notebooks of Leonardo da Vinci // Selected and Edited by Irma A. Richter
Given a portion of the body text, create a grid system to typeset the text. You may be as expressive as you wish and may also include as many images as you like, but keep the typography a priority in designing your book.
In designing this book, I wanted to create a balance between the images and the text. I established a grid system that allowed for bands of images to flow with the text. To create variety in the spreads there are some expressive pages that break the grid and are purely typographic.
page size: 11"x7.9942"
narrator: Scala Sans Light 10pt/11.5pt
leonardo: Bembo Std 10pt/11.5pt
We All Design Well is meant to be a new show, a reshuffling of sorts of some of the designers from the Graphic Design—Now in Production show. I was interested in looking into and analyzing the demographics of designers chosen to be a part of GDNIP and was dissatisfied in the representation of non-white designers. Together, Europe and North America accounted for about 83% of all of the designers picked. Graphic design is everywhere, so I attempted to create a new show, a new catalog for a show where the representation is more equal. An earlier version of this project excluded the white designers, and was instead called We Too Design Well, but that too was problematic. Thus, the composition of the show shifted to be all inclusive—just at a more equal, proportionate scale.
Ultimately the show is purely about the work, but I still think it matters who (and where) the work comes from. That said, this compilation is just the starting point, this would ideally be a show that is ever-growing to include more designers and artists creating work related to graphic design from all over.
RISD Degree Project 2015
As our final project in Graphic Design we are each asked to create a 12-week research assignment that culminates in some final design object, be that a film, a book, a website or a myriad of outputs.
For my degree project, I decided to compile and analyze the way that adoption, orphans and adoptees are portrayed on screen—mostly in feature films, documentaries, and television shows but also in video games and other media.
The content that we see on screen has an incredible power to influence and reflect attitudes, mindsets, values, ideas of our culture. It was interesting me to see how, as a whole, the picture painted on screen of adoption, of who I am, was so negative, upholding hurtful stereotypes.
For my final documentation, I put together a short film and a book to present my findings and how it impacted me and my understanding of myself.
Family Album | Spring 2014 | Final Project
For our final we had about seven weeks to create anything we wanted so long as it related to our interpretation of "family." I had been wanting to do this project for a very long time. Between my senior year in high school and freshman year at RISD I had the chance to go visit China with my mom. There, we were able to visit the orphanage and see my file again. This time, we got a new translation that indicated that I may have been with my mother for a short period of time that we had not known about before. After that, I began to think a lot about what I might want to say to her if I ever had the chance to meet her. I also then found several letters that I had written as a child, trying to make sense of where I came from.
That said, Letters for Them is meant to be a place to send and collect letters to birthparents, whether they are known or not. As many adoptees do not know their birth parents for one reason or another, I created Letters for Them as a stand-in "address" to compensate the lack of an actual address.
EAT (RED) is (RED)'s annual summer campaign in June where we engage the food and culinary world in the fight against AIDS. 2016 marked the third year of the campaign which lasted the entire month of June. This year, we rebranded the campaign a bit with a new logo and fresh assets to refresh the campaign. I worked on several assets for events including menus and signage as well as several snapchat filters for our various events of the campaign and marketing assets including billboards, social posts, email, print ads and web banners.
EAT (RED) DRINK (RED) SAVE LIVES, is our annual summer campaign in June where we activate the food and culinary world for the fight against AIDS. This is our second year of the campaign which lasted the entire month of June.
The day after graduation from RISD, I rushed back to New York to help celebrate the launch of the campaign and get back to work! Shown here are assets for our out of home media and print ads.
On social, in order to drive attention and awareness to the campaign we held an emoji food fight on Twitter. #REDFoodFight made it to twitter US Trends of the day as well.
This World AIDS Day, we launched a new campaign called (SHOPATHON)RED. We partnered with GILT to sell limited edition, new and classic (RED) products, with Omaze, we had 20 celebrities sign on to offer once-in-a-lifetime experiences, and we took over Jimmy Kimmel Live! on December 1st (World AIDS Day).
With this campaign, I took on the challenge of branding and designing marketing and promotional assets to unify a very diverse and wide-reaching campaign.
Here is a sample of the assets created for the campaign.
World AIDS Day is (RED)'s biggest day of the year where we go out with our biggest activations and push for donations to the Global Fund. This year, my first World AIDS Day, I was able to work on a lot of the various campaigns we ran.
Most notably, we launched Apps for (RED), where 25 apps turned (RED) where either through in-app purchases within the app and/or buying/downloading the app itself triggered a donation to the Global Fund. One of our apps, Over, which allows users to overlay graphics and text over their images offered us to create a (RED) branded pack, which I had the honor to design. To the right are some examples of how those assets were used.
Additionally, I was able to design the branding for this year's BUY (RED) SAVE LIVES campaign which is our cohesive (RED) messaging during World AIDS Day and a collection of assets we give to our partners to message and drive sales for World AIDS Day.
Part of my job at (RED) was working very closely with our Social Media Manager to create assets to go out to our digital audience. This consisted of several quote images, holiday messaging as well as campaign specific-assets.
Package Design | Spring 2015
We were assigned to redesign packaging for a children's toy of our choice that was using excessive and wasteful material. I chose to redesign the packaging for Lil' Woddzeez, whose packaging used both plastic molds as well as finished cardboard and twist-ties. I designed a cardboard and wood 'tree trunk' house to store the toys in that also could be used as a carrying case for the characters so children could easily travel with them. This felt more appropriate with the stories that the characters came with and the brand of the toys.
RISD, Package Design Spring 2015
We were assigned to find an existing line of product who's current labeling system was ineffective and then redesign the packaging. I chose a brand of dog food, Solid Gold, who's original labels were very inconsistent and redesigned the labels to create a template with improved legibility and clear branding.
Whale Paws is an illustration side project I started in the aftermath of a big campaign for (RED), wanting to return to drawing with pen and paper. These are a series of animals as part of a challenge to myself to do a drawing a day for a whole month.
The Collaged Image | Wintersession 2014
Final Project: Peter Pan pop-up boxes
For our final project we could create anything we wanted. We were encouraged to go scavaging for materials to repurpose for our final collages. I found an antique store that had several old cigar boxes and that inspired me to create a three-dimensional work for my final. I had always wanted to explore this area of paper work and was excited to use it for this project.
In deciding the content for the pop-up boxes, I wanted to select a story or fairy tale most people would be familiar with. Peter Pan came to mind as it was a childhood favorite of mine and had fun imagery to use and create.
Typography II Spring 2013 Calender Assignment
Based on the idea of building blocks and the honeycomb pattern this calender attempts to push the form of a typical calender. Ages 1-99 in mind, simplicity and accessibility were key features to the design.
New England Seasons // Color // Fall 2013 // Jan Fairbairn
Depict the seasons using color and one unifying theme. For my interpretation of this assignment I chose to create geometric animals to show the seasons.
Whale Paws | 02 July 2015