Client: Color Of Change
Year: 2019 + 2020
Role: Creative Lead + Designer on BUFU brand + identity
By Us, For Us is Color Of Change's new comedy talk show about everything Black. It digs into the difficult conversations of the Black diaspora in the way only COC can. Hosted by some of the funniest and respected up-and-coming comedians, activists, and cultural commentators, the show addresses everything from issues like criminal justice reform, white nationalism, voting rights, as well as queer and Black safe spaces, to if Popeyes truly has the best chicken sandwich. The show leans heavily on comedic talent, but also on the ability to speak with authority as the nation’s largest online racial justice organization.
I had the opportunity to design the branding for the show. Below is the chosen direction as well as process work in getting there. ~~~
Above: Final Brand for By Us, For Us
Below: Other directions explored in the brand design process
