Year in help

GoFundMe 2022

Each year, GoFundMe releases its annual report that reflects our community’s impact in advancing our mission of helping people help each other. This year, we designed a new way to tell the stories of help that happened on our platform.

We wanted to show donors that their donations were part of a powerful movement of help that is part of a collective force for good. We curated and structured the report in an editorial way—leading with story, based on themes of commonality and shared interest. We wanted to show people in different places around the world— all on GoFundMe, fundraising to make their communities stronger in similar ways.

In addition to our landing page, we teamed up with AKQA to show the difference donors make in the world’s first AI-powered commercial, Help Changes Everything. 

Role

Senior Designer