Client: UNICEF + UNHCR, Purpose
Year: 2016
Role: Lettering
I had the incredible opportunity to help Purpose create the brand identity for the Refugees Team at the 2016 Olympics in Rio. I created the original letters that became the "Refugees" text in the logo which was used in several assets both in print and digital that Purpose created.Learn more about the project from Purpose here. ~~~
Purpose partnered with UNICEF and UNHCR to get millions of people, including public figures like President Obama, Malala, and the Pope to rally behind the refugee community. The campaign was designed to provide a way for individuals to show their online and offline support for refugees and saw millions across the world uniting under the hashtag #TeamRefugees. By leveraging the popularity and visibility of the Olympics, Purpose and our partners produced an online campaign that has received over 500 million impressions, along with a video that has received over 1.4 million views.
Above: Original scans of first draft of lettering
Below: Campaign branding
