Client: Peace First
Year: 2017
Role: Creative lead, Concepting, Strategy, Workshop Facilitation,
Peace First is a non-profit organization dedicated to helping young people around the world to become powerful peacemakers. With over twenty years of experience working with young people, Peace First knows that youth can be powerful problem-solvers if they are called and prepared to do so.
Purpose was tasked with designing and running a Design Sprint Workshop in London over 3 days with 2 days of internal work and execution (a total of 5 days of work). Our objective was to assemble a coalition of youth engagement organizations in the U.K. to activate young people to support courage, compassion, and collaboration.
We designed a campaign that gives young people in the U.K. access to the Peace First platform providing users creative ways to make the most of their energy. We built a campaign strategy that identified our audience and the motivators that will move them to action. We designed creative tactics that generate leads for the campaign while providing powerful ways for them to be involved now. We placed users at the center of the campaign, showing them as powerful actors in their communities, leaving young people with feeling that they can build a better world.
