Project: World AIDS Day 2015
Made for: (RED)
Role: Designer

This World AIDS Day, we launched a new campaign called (SHOPATHON)RED. We partnered with GILT to sell limited edition, new and classic (RED) products, with Omaze, we had 20 celebrities sign on to offer once-in-a-lifetime experiences, and we took over Jimmy Kimmel Live! on December 1st (World AIDS Day). 
I created the logo for and branding for the campaign, including marketing and promotional assets to unify a very diverse and wide-reaching campaign.